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A cross-platform influencer campaign combining product seeding, live event activations, and cinematic brand photography to launch the ENGWE O20 Boost e-bike in the European market.
A 2-week multi-platform campaign spanning product seeding, Berlin Fashion Week activations, and cinematic brand content — driving awareness for the ENGWE O20 Boost across Germany and Europe.
German cycling and lifestyle creators received the ENGWE O20 Boost for authentic, unboxing-to-first-ride reviews — building anticipation before the Berlin Fashion Week activations.
"Ein Klapprad mit Drehmomentsensor für 989 € — und ich sage als jemand mit fast 40 Jahren auf dem Rad: Das ist das beste Klapprad, das ich bisher gefahren bin."
Watch on YouTubeSet against the backdrop of Berlin Fashion Week — home to designer houses like Givenchy — German TV personalities and influencers captured the energy of the ENGWE x Brand+ activation, from street rides through Berlin's iconic streets to the behind-the-scenes creative process.
